Apple TV+

 Apple TV+

Apple TV+ free trial subscription will reportedly be extended once again for existing free trial users. All Apple TV+ users whose one-year free trial was going to expire sometime before June, will now instead be able to enjoy free access till July 2021, a new report suggests. The one-year Apple TV+ free trials were offered with new purchases of the iPhone, iPad, Mac, and Apple TV. All free trials of users who initially subscribed to the service when it launched, were set to expire on November 1, 2020. This deadline was extended to February 2021 last year, and now Apple has further extended it till July.

9to5Mac reports that the delay for this extension could be due to postponement of shooting Apple TV+ originals due to the pandemic. Customers who availed this free trial when the service launched, will now enjoy additional nine months of free access to Apple TV+. This new additional six month of extension is reportedly done by Apple to introduce new series in its content catalogue and increase the value proposition, before it begins to ask for a fee.

As mentioned, this is the second extension announced by Apple of the free trial that was slated to end last year in November. The report says that all eligible customers will be notified of this extension via email in the next couple of weeks. Existing paying subscribers will reportedly be compensated with store credit refunds to offset the cost of subscription.